A Founder’s Journey: Motherhood, Motette, and the Heart Behind the Brand
When Samantha Gold sat down with Rachelle on the Behind the Fold podcast, it wasn’t just a business chat — it was a heartfelt, behind-the-scenes glimpse into what it really looks like to launch a brand while raising two little ones.
For Samantha, motherhood and entrepreneurship are beautifully intertwined. Her children, Blair and Wes, are the heartbeat of Motette — the reason behind every design decision, every fabric choice, every late-night brainstorm. She didn’t set out to build just another children’s clothing line. She set out to create something that honored the most sacred parts of parenthood — the quiet moments, the chaos, and the deep love that runs through it all.
More than anything, Samantha hopes her journey shows her kids that dreams are worth chasing. That with heart, hustle, and a little bit of magic, you can build something meaningful. She’s not just building a brand — she’s building a legacy. One they’ll be able to look back on with pride.
In their first year together, Samantha kept a diary for each child — chronicling not only their milestones but her own. A collection of love letters, life lessons, and raw reflections on what it truly means to be their mom. The wins, the struggles, the in-between moments that often get lost in the shuffle. One day, they’ll read those words and see this journey through her eyes — a powerful, personal time capsule of courage, vulnerability, and endless love.
Motette’s debut began with sleepwear — a category that felt deeply personal. For Samantha, those fleeting moments of holding her baby while they slept were among the most treasured. She wanted to design baby and toddler pajamas that were as gentle and comforting as those arms around them. That’s why she chose bamboo fabric — breathable, buttery-soft, and perfect for even the most sensitive skin, something she deeply understands after her own struggles with skin issues.
Motette was born from the arms of motherhood and built for the everyday magic of raising littles.
Explore Samantha’s favorite picks from the new collection:
